Branded editions at Salone del Mobile in Milano

Branded editions at Salone del Mobile in Milano

Last week the Salone del Mobile in Milano took place. Specially for Royal Ahrend two branded versions of the Sandwichbike were printed. A red and a gold wooden fork version. And this resulted in some beautiful pictures at the Duomo square.

Design is a tradition, not a trend

Ahrend’s design philosophy was expressed in the recently renovated and fascinating Palazzo Francesco Turati. With the use of the iconic designs such as Ahrend Revolt (1953) and Ahrend Mehes (1974) visitors could experience the sharp contrast between workplaces from ‘then and now’ with timeless design as a statement.